For the past 5 years, as admissions season rolls around, we keep hearing about the same 30 colleges on the majority of students’ lists. Social media has become one of the biggest factors driving this trend. But please remember, there are more than 2,500 four-year colleges in the United States, so if every student is applying to the same small group, many are missing big merit opportunities and the chance to decide what best serves their college needs well beyond just getting